Nvidia in talks to invest in Perplexity at over $30 billion valuation: Report

The proposed round would mark a more than 50% increase in Perplexity's valuation from its previous financing a year ago.Nvidia is in talks to invest in AI startup Perplexity as part of a funding round that would value the company at more than $30 billion, The Information reported on Sunday, citing people familiar with the discussions.The proposed round would mark a more than 50 per cent increase in Perplexity's valuation from its previous financing a year ago, according to the report.Perplexity's annualised revenue has risen to more than $750 million from less than $250 million at the start of the year, the report said.

Part of the growth has been driven by Perplexity Computer, a cloud-based AI agent that helps professionals automate computer-based tasks.Perplexity declined to comment on the report, while Nvidia did not immediately respond to a request for comment.The Information had reported in September last year that Perplexity had finalised a valuation of $20 billion.Earlier this year, Perplexity signed a $750 million agreement with Microsoft to use its Azure cloud service, according to a Bloomberg News report.The startup is also planning to go public in 2028 regardless of how the market receives the listings of Anthropic and OpenAI, CEO Aravind Srinivas told CNBC in June.Perplexity's other high-profile backers include Amazon founder Jeff Bezos and Japan's SoftBank Group.